The Eloqua AppCloud lets Eloqua clients integrate with webinar events providers quickly and easily.

Currently, Eloqua has prebuilt integrations with the following webiner providers:

  • Adobe Connect
  • Citrix GoToMeeting
  • On24
  • Readytalk
  • WebEx

 

Each provider is slightly different. So, this article will walk through the different connection points that are available, as well as the different fields returned per call.

 

First off, some definitions:

  • Register- This is the act of registering an Eloqua contact through Campaign Canvas to an event
  • Unregister - This is unregistering an Eloqua contact through Campaign Canvas to an event
  • Query - This is taking an Eloqua contact, who has hit a specific step in Campaign Canvas and seeing if they are registered for an event
  • All Viewers - This is a sych that runs on a regular interval (daily, weekly, monthly) OR just one time, and returns everybody who viewed an event. The data can be stored on a contact OR a custom object (data card)
  • All Registrants - This is a sych that runs on a regular interval (daily, weekly, monthly) OR just one time, and returns everybody who registered for an event. The data can be stored on a contact OR a custom object (data card)
  • Join Meeting URL - Some providers have a unique join meeting URL, which is returend when a contact is registered. This URL can be stored on a contact, and prepopulated in an email
  • Send Registration Confirmation - Some providers will trigger a confirmation email to a contact when that contact is registered. This is an email not sent by Eloqua
  • Multiple Events - This is the ability to store an "event ID" on a contact, which can be used by the step to determine which event to register a contact for. It allows for 1 step to be used for multiple events

 

Calls Offered:

RegisterUnregisterQueryAll Viewers (Feeder)All registrants (Feeder)Join Meeting (URL)Send Registration confirmationMultiple Events
Adobe ConnectYYYYY
Citrix GoToMeetingYYY
On24YYYY
ReadytalkYYYYconfigurable
WebExYYYYConfigurableY

 

 

Fields Returned:

 

Adobe ConnectCitrix GoToWebinarOn24ReadytalkWebEx
CallRegisterQuery AttendanceAll Viewers QueryRegisterQuery AttendanceAll Viewers QueryRegisterQuery AttendanceAll Viewers QueryAll Registrants QueryRegisterQuery AttendanceAll Viewers QueryRegisterQuery AttendanceAll Viewers
EntityContactContact/Data CardContact/Data CardContactContact/Data CardContact/Data CardContactContact/Data CardContact/Data CardContact/Data CardContact/Data CardContact/Data CardContact/Data CardContact/Data CardContact/Data CardContact/Data Card
ICS File w/ Join LinkReceived
Meeting Details (Title, Audio info etc...)Received
URLReceivedReceivedN/AReceivedReceived
First NameSentSentSentReceivedReceivedSentReceivedSent
Last NameSentSentSentReceivedReceivedSentReceivedSent
Email AddressSentSentSentReceivedReceivedSentSentReceivedSent
CompanySentReceivedReceived

Sent

ReceivedSent
Job TitleSentReceivedReceivedSentReceivedSent
Address 1SentReceivedReceivedSentReceivedSent
Address 2SentReceivedReceivedSentReceivedSent
CitySentReceivedReceivedSentReceivedSent
StateSentReceivedReceivedSentReceivedSent
ZipSentReceivedReceivedSentReceivedSent
CountrySentReceivedReceivedSentReceivedSent
Home PhoneSentSentReceived
Work PhoneSentReceivedReceivedSentReceivedSent
Company IndustrySentReceivedReceivedSentReceived
Job FunctionSentReceivedReceivedSentReceived
Company SizeSentReceivedReceivedSentReceived
Custom Fields10 - Sent51033
Minutes AttendedReceivedReceivedReceivedReceivedReceivedReceivedReceivedReceived
Number of Questions AnsweredReceivedReceived
Live Attendance DurationReceivedReceived
Archived Attendance DurationReceivedReceived
Polls AnsweredReceivedReceived1010
Surveys AnsweredReceivedReceived
Questions AskedReceivedReceived
Start TimeReceivedReceivedReceivedReceivedReceived
First Entrance TimeReceived
Last Exit TimeReceived
DepartmentReceivedReceivedSentReceived
Partner Ref fieldReceived
Late Registrant Handling for E9Available
Automatic Check for New ContactsAvailable
Meeting IDReceivedReceivedReceived

 

 

*NOTE - Sorry for the poor formatting of the table, I am limited in how I can format it. I will attach an XLS with the info as well

**EDIT - This article has been updated to reflect changes in the ReadyTalk app, which can be downloaded from here:ReadyTalk Connectors | Eloqua AppCloud | All the apps for Eloqua in the cloud!**