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It's a scary Halloween month for Old School Marketers.  Here are some of the Dead Marketers we found haunting around..Don't make the mistakes they did :-) deadmarketer revenuehorror

 

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Thought fellow Salesforce users might find this blog post by my coworker Smi Ellong (a solution architect) interesting.

Read it on the bluewolf site !

Hidden Gems From The Salesforce Winter 14 Release

 

POSTED BYsami ellong

Salesforce’s Winter 14 release will deliver many highly anticipated features, as many popular ideas were implemented. In this post, I wanted to bring some attention to what I call “hidden gems” of this release. These are pieces of functionality that might not get much coverage but will definitely prove to be useful for organization andadmins alike. Note: Some of these are pilot features, so you might have to contact Salesforce to get them enabled in your org.

Enhanced lookup search now searches all fields
Lookup fields are the glue that holds all Salesforce records together and enable a lot of the great functionality provided by the Force.com platform. That being said, the lookup search functionality is occasionally frustrating as it can be challenging to find what you are looking for. In Winter ‘14, Enhanced Lookup Search will now search more than Name fields and will allow users to search through all searchable fields. For example, when searching for a Contact, you will now be able to locate them by their email address or a custom ID such as a customer number. Make sure you have the Enhanced Lookups enabled in your org in order to take advantage of this.

Note: Enhanced Lookup Search is only available for accounts, contacts, users, and custom objects.

Increased Chatter post and comment size
Many organizations are using Chatter to collaborate internally, and it’s replacing email as the preferred method of communication. The maximum length of posts and comments has been increased from 1000 to 5000 characters. This will allow users to share more information with each other and cut down on the number of posts as each one can contain more information. This simple change can help increase Chatter adoption.

Using email to post to Chatter groups (pilot)
Chatter group members can now post to the group via email. This can also increase Chatter group adoption as it’ll be faster and easier to post via email. I imagine someone waiting to board a plane would prefer this option over opening up the Chatter mobile app and locating the group to post.

Send and add email in Salesforce for Outlook
Adding sidebar functionality to Salesforce for Outlook in Winter 13 basically brought Salesforce into your inbox by providing search functionality and one-click email association to records. The one issue was that the sidebar did not include the classic “Send and Add Email” functionality that users were familiar with. Users had to choose between the two, which was a tough choice as both are very useful. Now the two-step process of sending and associating (if you have the sidebar) is gone. You can associate the records as you send them, all while leveraging the powerful search functionality provided by the sidebar.

Social network fields available on list views
For organizations with a B2C business model, leveraging social media can be crucial. The Social Accounts and Contacts feature provides a way to tie your Salesforce records to social media accounts. With these fields available in list views, you now have the ability to see what social media accounts an Account or Contact is associated to without having to drill into the record’s detail page.

Using Data.com with state and country picklists
State and country picklists are now standard Salesforce functionality, which will result in cleaner data and less user frustration. When in Beta, the main issue with this feature was that it was not supported by Data.com. This is no longer a problem. Users are now able to enter clean data using picklists and receive clean data from Data.com.

Description field for sharing rules
Sharing rules are a great tool to control access to records and depending on your security requirements, you can end up with a lot of them. Having a description field on these will provide greater insight into what a sharing rule is used for, especially in orgs with complex sharing models.

Manager groups
Manager groups provide an additional tool to share records. Manager groups can be used to share records with your management chain, instead of all managers in the same role based on the role hierarchy.

Every user now has two manager groups they can share records to:
1. Managers Group: Your direct and indirect managers
2. Manager Subordinates Group: You and your direct and indirect reports

A simple use case would be a custom object for performance reviews. The object can be set as Private and then shared to your Manager group. This will ensure that only those you report to can see the records as opposed to anyone in your Manager’s role.

What Now?
Read the full release notes and official Winter 14 overview here.

These are the sessions at Eloqua Experience 2013 that I MUST ATTEND.  I've have followed or known several of these people for quite some time and I am really excited to see what they will share at EE13.

Most of what I focus on and my interests lie in strategy, process, analytics, content, and data health.  So here it goes! 

 

Engagement: Spin A Story That Stands Above The Noise
Ardath Albee, CEO, Marketing Interactions, Inc.
11:00-12:00 Thursday October 24
I have followed Ardath for several years and I greatly respect and admire her ideas.  She's in an elite class in understanding how to develop and deliver content to engage with a B2B markets.



Analytics: Don't Just Score Leads – Predict Your Next Customer
Brian Kardon, CMO, Lattice Engines, Jascha Kaykas-Wolf, CMO, Mindjet, Abner Germanow, Director of Worldwide Marketing, Juniper Networks
1:30 - 2:30 PM Thursday October 24
I have followed Brian Kardon since he was the CMO of Eloqua and I respect his strategic vision and how he looks at Revenue Marketing.  I know Mindjet is a leading user of Eloqua and I'm very interested to hear their story, along with Juniper Networks, on how they use analytics to predict the next customer.


Marketing Technology: Eloqua In The Fast Lane: Tools To Enhance Your Automation Efficiency
Ryan Schwartz, Director, Marketing Systems & Operations, DocuSign
3:30 - 4:30 PM Thursday October 24
In my book, Ryan Schwartz is the World's Top Eloquan. Period. He knows the system better than anyone I know and he has driven a phenomenal revenue marketing operation at DocuSign. Not only that, Ryan is just a darned nice guy and he loves to listen and share ideas on using Eloqua.  I'm especially excited for Ryan's session because he's presenting new tools he and his team have developed that the entire Eloqua Community will be able to use.



Targeting: The Power of a Data Washing Machine in Lead Creation
Amandah Magnarelli, Director, Database Marketing, Forrester Research, Inc.
9:45 - 10:45 AM Friday October 25
Forrester has been a long-time Eloqua user and Amandah's presentation on the Data Washing Machine fits perfectly with my focus on data hygiene.



Analytics: Optimizing The Demand Waterfall With Predictive Scoring, Analytics, And Eloqua Magic
Wade Tibke, Director, Demand Gen & Operations, Tableau Software
11:00-12:00 Friday October 25
Wade is another amazing Eloquan and he runs the marketing ops for Tableau.  Tableau is a fantastic company with very strong marketing efforts.  I'm very interested to see Wade's presentation on how Tableau grew and tracked SQL's year over year.



Engagement: Customer Marketing: B2B's Best-Kept Growth Secret
Megan Heuer, SiriusDecisions
2:30-3:30 Friday October 25
Megan is another person I have followed for a long time and have yet to see speak in person.  B2B marketers are notorious at forgetting about the customer once the sale is closed.  Customer engagement is a huge opportunity for B2B marketers to grow loyalty and revenue.  I'm sure will have some interesting ideas.

I'm also looking forward to Wednesday before the event to get some updated Eloqua information and training. Here are the Wednesday sessions I'm interested in:



Advanced Salesforce.Com Integration Demonstrations
Nathan Lichte, Oracle | Eloqua
Wednesday 8:30-10:00


Improved Custom Subscription Management
Tracy Traeger, Oracle | Eloqua
Wednesday 10:15 - 11:45


Best Practices: Introducing Eloqua To Your Sales Team
Alison Thomas, Oracle | Eloqua
Wednesday 1:00 - 2:30


What sessions are you most excited about attending at Eloqua Experience 2013?

Hi Folks - Heinz Marketing in Seattle/Redmond, WA is growing and our Marketing Automation Practice is doing incredibly well.  We need two Demand Gen pros to join the team to help our mid-market and enterprise customers drive revenue and engage customers.  Eloqua experience and certs are a HUGE plus. 

Here's a repost of our blog and what it's like to work at Heinz.  If you're interested or know someone who is, shoot me a note! 

 

The short story
We’re hiring, and we’re really picky.

The medium story
We’re looking to fill at least two demand generation positions immediately as we continue to grow, but we’re looking for far more than experience and capabilities. Just as important are cultural fit, a match with ourvalues, “fire in the eyes” and strong communication/writing skills.

The long story
We think a lot about values and service at Heinz Marketing. As a services business, our people are the product, so it’s really important that we hire, support, train and retain amazing people who can delight our customers and exceed their expectations.

We’ve been blessed with a strong year so far in 2013, so are looking to hire at least two new people into our team focused on demand generation and lead management services. Yes, we have job descriptions for these roles that specify desired years of experience, B2B and demand generation expertise, familiarity with certain sales & marketing systems, etc.

But I’ve met a lot of people who can adequately “do the work” that I would never hire. Just as important as competency is someone who matches the values we talk about and prioritize regularly. We need people who are results-oriented, client-focused, creative, curious, honest and responsible.

Interviews (let alone resumes) can be a tough way to gauge this, so referrals & references are really important. That said, it can become very clear in an interview (with the right questions) whether someone has fire in their eyes, passion for the work they’re doing, and can make the decisions necessary on their own to fit with our high standards of service and results for clients.

Finally, I can’t imagine anyone succeeding in a service business these days without excellent communication skills. Maybe it’s the old print journalist in me, but I think this starts with writing in its various forms – emails, status reports, blog posts, proposals, etc. But those communication skills also include verbal and in-person abilities, as well as how to work through the occasional difficult conversations with clients, vendors, technology partners, etc.

If you’re like to hear more, or are interested in joining our team, please check out the job description and email us with a link to your LinkedIn profile (and ideally a line or two about why the above criteria resonated with you).

Just about to postal here Why is pdf document tracking so infernally hard or am I just missing something?

 

Documents are at the center of any effective nurturing campaign and their handling and tracking should be as simple as tracking, filtering and scoring forms or emails. I know I have ranted about this before, but nothing seems to happen to this handicap the size of Mount Everest.

 

If I want to create campaign filter step that checks if contact has downloaded a document I have to:

1. Upload the document

2. Create a link on a landing page or email

3. Select 'File in File storage'

4. Find the document and select it

5. Select 'Webpage'

6. Select redirect and save

7. Go and click the links on the landing page or email.

8. Go to Setup -> Tracking ->Update sitemap

9. Go to Setup -> Page tagging -> New tag -> Scrolll around a huge sitemap info to find a document somewhere in http://img.en25.com and save the tag

10. Go to Segmenting and create a contact filter with Visited Page Tag -rule

11. Find the tag and save the segment.

12. Make the filter public.

13. Go to the campaign, drag a Shared Filter Member and choose the tag.

14. Repeat for all the documents.


And there you go. All this just for you to track document downloads. If there is an easier way, I haven't found one.


Please somebody tell us that something is being done about this

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Written by my collegue & friend Carmelo Andronaco, a salesforce solution architect in our Australia office.

 

Highlights From The Salesforce Winter 14 Release

Winter is coming! Time to get inside and snuggle up. No need for a fire, just get a copy of the Salesforce Winter 14 release notes, there are plenty of fireworks to keep you warm. Here is a quick guide outlining some of the key features that could help your organisation make the most of the updates. These functional updates can help improve efficiency and keep your organisation ahead of the pack.

General:

Performance Edition (to replace Unlimited)
Performance Edition includes all Unlimited functionality that combines CRM and the Force.com platform with Data.com, Work.com, Identity, Live Agent, Salesforce Knowledge, and additional sandbox functionality.

Unlimited Edition will no longer be available for purchase. Customers using Unlimited Edition can continue to maintain and renew their edition, or upgrade to Performance Edition.

Additional Search “All fields” on Enhanced Lookups
Salesforce lookups have always used the “Name” of the record to search for a match in a lookup field. Now you can use an “all fields” option to search across the record. This makes it easier to find the correct records. Now you have the ability to find a Contact by email address, or locate an Account by Account Number—very helpful.

Sales

Salesforce Console for Sales
Although the majority of the sales data can already be seen in the console, the official support will likely bring all of the standard Tabs into the Console view (i.e Home Tab, Activities, etc). The Salesforce Service Cloud™ Console has a very powerful “integration toolkit” to allow for improved agent flow in Service. The integration toolkit will likely unlock more diverse functionality from the Sales process flow. This feature is free in the Performance Edition, but it requires a Permission Set License in Enterprise and Unlimited editions.

Forecast Improvements
Forecasts now support the ability to show Opportunity Splits, a previous feature that allows you to share sales credit across multiple opportunity team members. Forecasts are just getting better and better, as they also now support the ability to forecast Product Groups. This powerful feature can make a difference to your budgets and forecasting— e.g., if your organization groups products and services into families (like “hardware” and “software”), forecasts now allow you to better predict revenue and a sales representative's quota attainment.

Service

Case Feed
Case Feed will now be the default view for all Cases by new organisations. If you are an existing user of Cases and are not using the Case Feed, you should consider adding it to your roadmap. Salesforce.com is investing in this layout and it has features that will not work in standard layout (e.g., Quick Text, Attach an article PDF to an email from knowledge sidebar, etc).

Knowledge is free, if you want to read it
Knowledgebase Articles are now available to “read” for the majority of users* without an additional feature license. Only the users who create, edit, delete, and publish knowledge articles require an additional feature license. Chatter will also be included for draft articles, to help collaborate on content prior to publishing. Time to share and spread the knowledge!
*Chatter Plus / Force.com license users will still need the feature license.

Recurring Milestones in Entitlement Processes

The Entitlement and Milestones in Salesforce were hard to fit into most use Cases for a lot of businesses. The linear timeline was sometimes unreliable, as there is frequently a need to alternate between internal groups, or the customer to help solve a Case. With recurring Milestones, we can now track the SLA for each step as it recurs over the Case lifecycle. There are also a few new Case Feed items to help with visibility and tracking.

Chatter

Mention Groups
Chatter now makes it easier to reach out to internal specialist groups. This improves connectivity and collaboration when you need it most. Need help with a certain product for a sales pitch, or service support? Simply @mention a group of experts and have it appear in all of their feeds, as well as in the group feed. Find the information you need and get a collaborative response faster.

Mobile Updates
If you are using Salesforce Chatter and are not using the latest mobile edition, you are missing out! Chatter has become a powerful mobile application for your Salesforce data. Recent updates allow for chat on records, as well as editing and updating of the record data. When installed on an iOS device, any Salesforce email will also open in the Chatter Mobile App. Administrators are experiencing better controls to help manage Chatter apps connecting to their Salesforce instance.

Chatter is becoming the way companies communicate internally and do business. You won’t regret jumping on board with the latest mobile edition.

Reporting

Historical Trends
Historical trending comes with a new custom report type designed to highlight changes between any five snapshot dates. It adds the ability to analyse day-to-day, week-to-week, and month-to-month changes in the Opportunities object and up to three custom objects.
There are some overall limitations to watch out for, but this is a step in the right direction by salesforce.com to improve the overall analytics of the platform.

Embedded Analytics
Constantly jumping into Salesforce Reports to obtain basic analytics about an Account or Case can be arduous. Now, up to two report charts can be embedded into the standard page layout. Add a quick graph to show the different opportunity or Case stages for an Account...everyone loves pictures!

Other features worth mentioning:

  • Workflow for the User Object
  • Salesforce Files — Pilot (Possibly a new name for Chatterbox?)
  • Chatter Posts now support 5000 characters
  • Ability to Freeze User Accounts
  • Analytics API - Access Salesforce Report results via an API

What Now?
Read the full release notes and official Winter 14 overview here.

Already using Salesforce and just never get a chance to take full use of enhancements in every release? Sign up for Bluewolf’s free Salesforce Health Check.

Data management and data hygiene are probably the most overlooked components to a successful marketing automation initiative, right after content.

 

I recently learned of a large enterprise with marketing automation that was blacklisted by ISPs.  The blacklist status effectively shuts down all outbound marketing efforts right as they are heading into Q4.  This happened because of poor data management and data hygiene.  It can happen to any organization with marketing automation.  When it happens, heads roll because it impacts customer engagement and revenue.  The audit process for getting off ISP blacklists isn’t easy. Can you imagine being responsible and for this with your organization?

 

Building a plan with a budget can prevent these nightmare situations.

 

Here are eye-opening stats on B2B data quality:

 

According to Sirius Decisions

  • 25% of the average B2B database is inaccurate
  • 60% of companies surveyed had an overall data health scale of “unreliable”
  • 80% of companies have “risky” phone contact records

 

NetProspex reports in their 2013 State of Marketing Data

  • 64% of companies surveyed have “unreliable” data and 34% have “questionable” data
  • 61% of companies surveyed said 35% of their records were “incomplete”

 

How do CMO’s and Demand Generation Directors avoid getting their companies blacklisted? How do Modern Marketers ensure over 90% email deliverability month after month? How do companies maintain CAN-SPAM Act compliance? What sources of data are used to build, maintain, and append the database?  How do marketing automation teams keep out the spam traps and keep the good contact records up to date?  These are mission-critical questions that need a plan.  Operating without a plan puts marketing operations, reputation, and revenue at risk!

 

 

Here are steps I recommend as the starting point for effective management.

 

Establish a data management strategy

Do you have a data strategy?  Chances are you don’t.  Build the strategy and business case that a budget will support.  A marketing automation platform needs regular health checks and ongoing maintenance.  Define the standards for complete records and manage how the database grows and where records come from.  Define the minimum standards for deliverability rates.  Establish requirements for data providers.

 

Marketing Automation and CRM platforms need regular updates, health checks, de-dupes, and data appends. A database will have a natural decay of contact data because people change jobs, companies go out of business, and mergers happen.  All of these events directly impact the effectiveness of a database.  Keeping the database healthy is strategic to maintaining a strong revenue pipeline.

 

 

Check your database for a baseline of health.

Get a database health scan before implementing the strategy or randomly buying tools or hiring consultants.  A good health check should identify spam traps and determine record completeness at a minimum.  Don’t forget to check phone records as well.  Find a reputable organization like Unlock The InboxReachforce or NetProspex to conduct a health scan for a baseline assessment.

 

 

Budget for data hygiene in 2014

Imagine the situation where in July 2014 your email deliverability tanks to 80% and pipeline opportunities decline. Not fun, right?  Data hygiene is an investment that builds marketing automation effectiveness and drives revenue!  Investments are typically needed to for tools and services regularly clean out spam traps, update and append data records, and perform detailed de-duplication.

 

CRM and marketing automation platforms have some basic tools for de-duplication and there are often free utilities or connectors that can serve as temporary solutions.  Finding service providers and platforms that can enhance the free tools are a prudent step, especially when starting a clean-up process.

 

 

Maintain Regular Maintenance and Updates

A database is like a car. Regular maintenance keeps the machine running smoothly and efficiently with the best performance.  Here are just some of the items to monitor and manage:

  • Deliverability – anything below 90% is a red flag.  Why are messages not delivered?
  • Opportunity pipeline growth – Are conversions and opportunities decreasing?  Many factors go into this but even the best content and campaigns will fall flat without a healthy database.
  • Reputable Data Sources and Partners – We all get the spam emails from the offshore list brokers that offer segmented B2B contacts for pennies on the dollar.  Don’t. Do. It.  Chances are cheap lists are loaded with questionable contacts scraped from websites by offshore sweatshops.
  • Monitor the soft email bounces – are they increasing over time? Why are soft bounces happening?
  • Monitor sender scores using services like ReturnPath. This is especially critical for marketing organizations using dedicated IP addresses for outbound marketing.  The higher a sender score, the better the reputation which helps ISP’s monitor and allow emails from trusted sources.
  • Prevent Duplicate Records – Use de-duplication platforms like RingLead whenever importing new data, or when performing regular updates.  This keeps records clean and can merge duplicate records in the CRM or marketing automation platform.
  • Append and Update Records – Keep records up to date with a data provider to ensure the proper taxonomy, addresses, phone numbers, email addresses, and syntax are correct.
  • Segment Old Records – Don’t delete old or outdated records completely.  I recommend placing old records in a quarantine or sandbox that is kept away from marketing and sales operations.  Even after de-duplication and data append, old records may be needed for an audit or opportunity research.
  • Contact cadence and governance – Who can send outbound communications, when, how often, and who receives the messages?  Set a clear policy that the entire organization understands.
  • CAN SPAM – Does your marketing operations team understand CAN SPAM requirements for the US?  What about Canadian and EU requirements? Ignorance is not the same as innocence when trouble arises.  The US Federal Trade Commission offers these guidelines for compliance.

 

Plan Wisely!!

Data management and hygiene is strategic and helps keep marketing automation and demand generation running strong.  Putting off the health checks and maintenance will directly impact revenue opportunities, customer engagements, reputations, and even whether or not someone keeps a job.

 

 

What is YOUR plan for 2014?

Some of you in Topliners are running CRM systems for which Closed Loop Reporting is not provided.  If so, we have good news for you.  4Thought Marketing can now implement full Eloqua CLR functionality, even if you’re not using an Eloqua-supported CRM.

 

4Thought Marketing has implemented Closed Loop Reporting (CLR) for Eloqua/NetSuite that relies on its 4Bridge Eloqua Integration Solution.

 

The identical CLR functionality that SFDC and Oracle CRM customers have had, is now available for all NetSuite users. The 4Bridge implementation uses the exact same code, reports and functionality for CLR in Eloqua that are used with native Eloqua integrations.

 

To learn more, read the press release or read 4Thought Marketing's Eloquality blog article.

Hi Everyone,


Activity Driven Content (ADC) is awesome! I recently used it for the first time within a few emails from a nurture campaign and achieved incredible results (doubled our avg open rate, attained 7 times our avg CTR, and had 0 Unsubscribes. Wohoo!)


To share with the community the lessons I learned while creating my first ADC email,I made a quick guide on How to Create ADC Emails from Start to Finish (Which I have attached to this blog post).

 

Using E9, I explain everything from creating datacard sets, ADC optimized templates, and emails with ADC content sections.


Hope this is helps!!


Best,

Spencer

Here’s the challenge: You’ve got thousands or tens of thousands of contacts in your Eloqua database for whom you don’t know the country. This is a serious issue, given the privacy laws.

 

Question: For data cleansing or data washing machine, what’s the best way to determine the country given the information that you do have access to?

 

False Start: No, the email domain suffix is NOT the best way to determine “country”, especially in today’s multinational world.


In this article, we outline seven decision rules that will give you much better results.

I am working with a designer who is creating some responsive email templates. They look great in a number of email clients but look terrible in Outlook 2007 and Outlook 2010. Any tips or tricks from the community?

So you've launched your new customer relationship management (CRM) instance, congratulations!

Unfortunately, your work is not done. Ensure ROI and continued innovation on your new technology by avoiding these common mistakes.

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Almost any modern marketing agency uses jquery to add functionality to forms and websites. Today I wanted to share a great Jquery plugin that makes cooking a browser a breez!

 

First make sure your website/eloqua landing pages call the Jquery Library.

Then install the jquery cookie plugin which can be found here: https://github.com/carhartl/jquery-cookie

 

Setting a cookies is as easy as:

$.cookie('the_cookie', 'the_value', { expires: 7 });

 

'the_value' can be a variable that you set such as a string of parameter data, or a user id.

 

Reading a specific cookie:

$.cookie('the_cookie');

Or reading all cookies:

$.cookie();

 

Read the readme file on github or check out this resource for more information: Working with Cookies in jQuery

I think that it's harder to visualize activities in the bar chart. The bars are thin and far apart. I think that look&feel is better but not very clear to read.

Yesterday i had an issue that I at first did not understand.

 

Problem:

I had a form that posted data to an Eloqua form using an AJAX call. It all worked great untill we had to try it on mobile devices (WP8 worked but not Android and iPhone/iPad).

It turns out that some devices have an unrealistic approach to how much you need to cache on mobile browsers. So, unstead of posting to the url, the browser returns the cached result and did not post my data to get an updated result. The outcome was that no data was submitted to the Eloqua form and none of the processing steps was executed.

 

Solution:

You need to make sure that the page you are posting to have a different url for each call. In JavaScript, i did this by adding a datetime stamp to the url as a parameter. I also added a no cache statement to the http header of the call. See example below:

 

Before fix:

    $.ajax({
   url: 'https://secure.eloqua.com/e/f2',
   cache: false,
   type: 'POST',
   dataType: 'jsonp',
   data: data,
   success: generalsuccess(),
   error: function (data) {
   if (data['status'] != 200) {
   generalError(data);
   }
   }

 

 

After fix:

$.ajaxSetup({ type: 'POST', headers: { "cache-control": "no-cache" } });

    var currentTime = new Date();

    var n = currentTime.getTime();

    $.ajax({

   url: 'https://secure.eloqua.com/e/f2?nocache=' + n,
   cache: false,
   type: 'POST',
   headers: { "cache-control": "no-cache" },
   dataType: 'jsonp',
   data: data,
   success: function (data) { generalsuccess(data) },
   error: function (data) {
   if (data['status'] != 200) {
       generalError(data);
   }
   else {
       generalsuccess(data);
   }
   }

    }

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