Space: See It | Topliners

Subject		Author
	Eloqua's Chart of the Week: Which Measures Do Most Marketers Rely On? 4 days ago in See It	by Jen Horton
	Behavioral targeting – it works. And, it’s time you use it too. 1 week ago in See It	by Andrea Soltysiak
	Eloqua’s Chart of the Week: Conversion Rates Stay Up with Automated Campaigns 1 week ago in See It	by Paul Teshima
	Which reports do you review on at least a monthly basis? 1 week ago in See It	by Jen Horton
	Eloqua's Chart of the Week: Is Pinterest a Good Social Marketing Investment? 2 weeks ago in See It	by Joel Rothman

When evaluating the effectiveness of your marketing and sales efforts, which of the following metrics matters most?

Value (What is the value of your pipeline?) (15%)
Votes: 3/20
Reach (How many leads can you influence in your revenue cycle?) (10%)
Votes: 2/20
Conversion (At what rate do your leads convert to revenue through the revenue cycle?) (15%)
Votes: 3/20
Velocity (How long does it take to convert leads through the revenue cycle?) (15%)
Votes: 3/20
Return (What is the return on your spend through the revenue cycle?) (45%)
Votes: 9/20