Are you reading this post on a mobile device? More and more people are getting in the know while they’re on the go. In fact, according to the TomiAhonen Almanac, the average person checks their mobile phone about 150 times per day.
As Modern Marketers, we strive to engage our target audiences with relevant content and insights to move them along their unique buyer’s journey. People want to receive relevant information, at the appropriate time, and in context of their locations to help them make wiser decisions. And more and more of these interactions are happening when people are using mobile devices.
So, we need to ensure that not only our content speaks to the audience, but that the user experience is compelling. For example, your emails should look great whether they are being read in an email client, browser, tablet, or mobile device.
Fortunately with Eloqua,the format of your emails and landing pages can be dynamically tailored for optimal viewing depending on the device being used. So when your audience gets the message via PC, iPad, iPhone, Samsung, Chromebook, or Android, the user experience is consistently awesome.