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We had a requirement where we wanted to insert Degree symbol in subject of an email. This applies to E9 or E10.


At first I wasn't sure how to get this setup in Eloqua, exploring all options.


  • Directly inserting a code in Subject line (Example 360 #186).
  • Field merge.
  • Static content
  • Dynamic content



So for E10 (Fortunately)


Option 1:  Here are few steps:


  1. Use Firefox to get started and login into Eloqua, Chrome will not work properly.
  2. Create a dynamic content, name it according to your character.
  3. Choose the default content, click Full and click Full, and click Src.
  4. Insert the special character code, in our case º
  5. Save and close.
  6. Drag and drop the Dynamic content in subject line
  7. Send a test email for complete test.


It will work like a magic.


So what about folks on E9, we cannot drag and drop dynamic content in Subject line.


Well here's Option 2:


(This even works for E10 as well, make sure you test this at least few times)


  1. Click on the subject line.
  2. Press and hold "Alt" key on your computer (Yes for Windows only for Mac Use Option)
  3. Press #186 on Numeric keyboard not on the numbers on top of keyboard.
  4. Release "Alt" Key , and wallah, like magic, the symbol will appear.
  5. Send a test email for complete test.


For additional list and symbols and their HTML codes visit HTML Symbol Entities Reference , and for keyboard symbols please visit http://symbolcodes.tlt.psu.edu/accents/codealt.html


Hope this gets your creative juices flowing.


Thank You

Amit Pandya

With the help of sophisticated marketing automation tools, marketers are using the habits & behaviors of their customers, and turning them into robust segmentation. Marketing automation engines like Eloqua, Marketo, Pardot, and ExactTarget (to name a few), can now send a targeted email based on a lead’s digital persona, location, company, CRM data, or buying patterns. When leveraged properly, this is an incredibly powerful asset to a business—assuring the right message gets to the right person, at the right time. However, despite all this large machinery working for us in the cloud, we may be missing one of the simplest ways of targeting customers; asking them what they want they want to hear.

By implementing a subscription center for preference management, you allow your customers to ‘raise their hand’ and choose how they want to be contacted, the frequency of your messages, and what type of content they want to receive from your business. If this is not a part of your current functionality, a subscription center should be in your immediate roadmap.


Read On-->

Congratulations to the innovative Modern Marketers and Eloqua customers recognized this year by BtoB as the Top 25 Digital Marketers!



Toni Adams, VP-Global Partner and Alliances Marketing, VMware

Gina Ballenger, VP-Digital Marketing Manager, Enterprise Social Media, Wells Fargo

Rishi Dave, Executive Director of Online Marketing, Dell

Belinda Hudmon, Senior director-digital strategy and operations, Motorola Solutions

Nick Panayi, Director, Global Brand & Digital Marketing, CSC

Adrian Parker, Social, Mobile and Emerging Media, Intuit

Venetta Linas Paris, Global Marketing Manager, Aon

May Petry, VP, Digital Marketing, HP Software

Kevin Sellers, VP-Sales and Marketing Group and Director-Creative Services and Digital Marketing, Intel Corp.



Earlier this year Eloqua partnered with BtoB online for the Defining the Modern Marketer survey where hundreds of respondents helped establish the 5 Tenets of Modern Marketing. To learn more, you can download the report from the Marketing Essentials Library: http://www.eloqua.com/resources/essentials-library.html

Our annual conference, Eloqua Experience 2013, is taking place October 23-25 in San Francisco.  Perhaps you are one of the die-hard Eloquans who wouldn’t dream of missing it - you’re getting your Eloqua flair ready, you already know what you’re going to wear to the Markies and you’re psyched about seeing keynote speaker, Vince Gilligan, creator of the hit television series Breaking Bad. Or maybe you haven’t registered yet and are wondering why you should attend #EE13 and whether it would be a good use of your time. If you are in the second camp, hear what some of your peers have to say and learn what they have gained from attending Eloqua Experience.


Scott Logan Marketing Campaign Manager at inContact:

“Eloqua Experience is a gold mine of experts willing to share. Every conversation has the potential of sparking the idea for your next most successful campaign. My team needed a new video content tool that not only hosted our videos, but allowed us to easily incorporate them into our Eloqua campaigns. Being at EE12 allowed me find and meet VidYard to discuss my team's need. Our conversations lead to ending our search for the right tool and we have even submitted Markie application based on what they have allowed us to do.”


“Four years of using a different marketing automation platform and not going to anything like Eloqua Experience made me feel like I was working in a bubble. Once I switched to Eloqua and went to Eloqua Experience, I honestly became a part of an amazing community of experts willing to share all their knowledge for the betterment of everyone. The networking I have done and knowledge I have picked up in the last two years has made me more successful than if I was working outside of Eloqua's community for another four or possibly more.”


“Eloqua has boosted my personal career along with those on my team. Because of Eloqua, EE and winning a Markie, I have had the pleasure of speaking alongside the country's marketing experts using the knowledge that Eloqua's community helped provide in the first place. I have been more successful by taking advantage of the expertise EE provides.”


Kathrine Hogrefe Marketing Manager at Verint:

I think the biggest thing I learned last year was the idea to implement a Marketing Dashboard. I got this from InContact’s presentation. We’ve implemented this year and it’s a great resource for people to go to see what Marketing is doing as well as a good place for us to go to quickly summarize what we are working on.”


Mike Bernard Digital Marketing Manager at GovDelivery:

“I love hearing from other marketing professionals about what they're doing that's working. I get so many great ideas from Eloqua Experience and can't wait to get home to start implementing what I've learned. EE is a great time to network with peers, catch up with old friends and get face-to-face time with Eloqua staff.”


Jessica Davis Marketing Operations Manager at Avalara:

Attending Eloqua Experience provided efficiency tools and best practices that we could apply within our organization. We immediately joined the Chatter inside Eloqua Beta group and were so pleased with the functionality. Our campaign approval processes was instantly streamlined.”


“I started getting more involved in the Eloqua user community through Topliners for best practices and troubleshooting, making the experience and capabilities of Eloqua smoother and more effective.”


Pretty impressive, huh? Ready to join us at EE13? Get the full details and register for the Modern Marketing conference of the year here!



Left to Right:
Michelle Middleton - Dex One
Michelle Burrows - inContact
Andrea Ward
- Oracle | Eloqua

Meagen Eisenberg - DocuSign
Steven Barnard - Lenovo
Saad Hameed - LinkedIn

Learn more about the Frost & Sullivan awards

The combination of Sitecore CMS with the Oracle | Eloqua marketing automation platform enable marketers to move prospects through the buying cycle quickly and convert leads to sales faster.


The On-Demand video http://goo.gl/R7WQXQ


Shows how to deliver more unified communication and drive better engagement by integrating Sitecore and Eloqua.


Eloqua Sitecore CMS Web Connector turns Sitecore and Eloqua into a unified engagement platform, guiding people through consideration to commitment, effectively nurturing online shoppers throughout the buying cycle for more conversions.

dyan DN

Best time to Send Email

Posted by dyan DN Aug 31, 2013



   By Looking this we come to know that how Email activity increasing year by year, so interesting.


This is the third installment in ReadyTalk series of  pre, during and post webinar inforgraphics. The first one can be found here and the second one can be found here. The 3rd infographic allows you to benchmark your webinars vs. your peers in areas of qualified leads, marketing automation use and content re-purposing. Please feel free to share it with your colleagues!


Here is the 2nd in a series of infographics we made at ReadyTalk. This one focuses on the event itself. What is a good registrant to attendee conversion rate? What are the best days to hold a webinar and how many attendees are other organizations averaging?



This should provide some inspiration. LookBookHQ interviewed some of today's top marketers to find out what they listen to when they're marketing. Enjoy!


Get Some B2B Marketing Inspiration With Our Marketing Mixtape

An outdate manual lead distribution process can seriously undermine sales.  So can generic portals and PRM's that create redundancies or don't actually get used.  What's the solution?  For a multi-billion dollar electronics manufacturer that wanted to empower its distributors with better leads, the answer was integrating Zift Solutions into their Oracle Eloqua Marketing Automation Platform (MAP).  The results are impressive.  That's why I am sharing this case study, so that you can learn best practices and grow your channel business.


In this instance, leads were being shared via Excel spreadsheet, manual data entry was time-consuming for both the dealers and the channel staff, details and pipeline visibility were limited and the entire sales process was slow.  By deploying Zift Solutions, the manufacturer easily established a collaborative selling process with distributors, streamlined lead distribution and saw the following results in just six (6) months:

  • 49% increase in leads sent to sales
  • 33% increase in sales accepted leads
  • 32% increase in sales qualified leads
  • 18% increase in won deals


Today, distributors have the flexibility to receive leads via email, personalized portal or directly into their own CRM environments.  Leads get to the right people faster, complete with valuable profile and historical data to help close deals.


You can read the full case study here: http://static.ziftsolutions.com/files/8a782ec1409641cf0140970c65815eba.pdf


I hope you find this resource helpful, and am happy to talk offline about leveraging Oracle Eloqua to streamline lead distribution and establish a truly collaborative selling process with your partners.

Hi All,

Wile do campaigning we are getting leads from Eloqua, if we integrate some statistical language like R, SAS,,,,,in Eloqua so we can easily do the statistical modeling in Eloqua itself and we can easily automate the process. Because of this analysis we can easily get more customers within short time.

Here is a nice little infographic we created over at ReadyTalk so you can measure your pre-webinar activity against that of your peers. If you have ever wondered what was the best channel for promotions or how many invites to send, wonder no more! Feel free to share the infographic.




Governance is a hot topic at the moment - something I hear as a top initiative for most of my clients. Check out the below written by my coworker Steve Farris.

My own two cents: Governance is key within Eloqua because it doesn't track changes like some systems like SFDC does. It makes a governance strategy & guidelines that much more important.




Cloud Governance ROI



Regardless of their position on the Salesforce maturity curve, salesforce.com customers are recognizing the benefits of effectively governing their implementations. To achieve the full benefits of the cloud, organizations must re-examine their governance structures, policies, and processes to ensure they address the challenges of cloud-based application development, deployment, and ongoing innovation.

As a yardstick, to optimize cloud applications ROI, the governance framework should support the fastest possible rollout of the newest functionality to the broadest base of users possible, so that the only limiting factor is the ability of users to absorb change. However, in reality, investments in governance must be justified through a solid business case that compares costs to returns and demonstrates a healthy ROI multiple—just like any other proposed business investment.

Bluewolf has developed a Cloud Governance ROI model. The model incorporates the six factors below and customer-specific factors to build a financial case demonstrating ROI. We are able to demonstrate an ROI of anywhere from 3x to 20x within a two or three-year horizon. Could I buy a $20 bill from you with the $1 bill in my wallet? Cloud governance delivers a healthy ROI and can be both modeled to underpin a business case for the investment.
The impact of cloud governance investment is seen in the following six ways:

  1. Faster Release Cadence
    The earlier we put new application capabilities into the hands of end users, and train them to utilize them effectively, the earlier they can begin converting those capabilities into incremental revenue. An effective cloud governance framework allows organizations to make decisions faster, clarifies execution responsibilities, and delivers new functionality quickly through optimized and automated development and release processes.
  2. Higher Quality
    New releases of applications which are bug-free, delivered on time, and on budget prevent costly downtime incidents and ensure that end users have access to the full set of application functions to serve your customers. Cloud governance ensures quality releases by instating best practice-based QA policies and processes, and automating key QA functions such as continuous integration and automated unit and functional testing. Go-live events are no longer dramatic: we already know the application we are deploying has passed 100% of tests, and we have practiced deployments many times before an actual production deployment.
  3. Higher Adoption
    Our goal is to achieve 100% adoption of cloud applications in the target user base, and we continuously measure adoption (frequency as well as “breadth” and “depth” of application use) to understand whether and how closely we are achieving that goal. Through effective cloud governance, we build mechanisms for efficient Enhancements and New Feature Request Capture, prioritization, scheduling for (Agile) development, QA/test, and production deployment that put functionality in the users’ hands, as fast as they can absorb it. Increased responsiveness to user requests leads to increased application adoption and a virtuous cycle ensues.
  4. Improved Productivity
    Streamlined and automated development, testing, and deployment functions, boosts the productivity of the teams that produce new application functionality. By implementing user requests for new or enhanced functionality faster, we boost the productivity of end users, allowing them to do more in less time—selling to more customers or servicing more customers.
  5. Better Support
    Traditional on-premise application support organizations are typically centralized and optimized for efficiency and standardization, often at the expense of providing quick resolution of issues. By adopting best practice-based cloud application support structures and processes, we are able to dramatically improve support responsiveness and end-user self-sufficiency, leading to faster and more satisfying support outcomes.
  6. Reduced Risk
    Applications need to be deployed into the cloud in a responsible manner and with full consideration of security, privacy, and integrity of your corporate data and business processes.  Salesforce.com’s cloud platforms—Force.com and Heroku—provide a solid foundation of services to protect corporate information. Cloud governance offers security recommendations to ensure that the applications deployed on these platforms are risk free. The impact is measured in either avoidance of direct financial impact or consequential financial impact arising from impacted customers or reputational harm.

Contact us to schedule a cloud governance discovery session and put ROI numbers next to your efforts.

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