Page tags are a great way to drill down and get valuable information on the types of pages that are visited by a contact. Page tags are used for grouping certain sets of pages into “buckets” so you can use the visitor information on those pages to do some really cool things in Eloqua.


Why Page Tags?

Put simply, page tags help make your marketing automation system smarter by collecting and organizing data on contacts’ web behavior so that you can use it to enhance your marketing campaigns and initiatives.



Tracking Scripts

In order for page tagging to work, you have to have tracking scripts on your web pages. There is a piece of code (provided by Oracle Eloqua) that needs to be placed on all of the pages, but it is not unique code for each page. You can put it in a master template page (for example, including it in a header script) for the whole site one time and it will track all pages within the site.



Develop Your Tag Structure

You don’t need to boil the ocean and come up with 100 tags to be placed on 1000 pages for page tagging to work. To start, pick a single tag category to work with. Often, we see people start with Product because they have a lot of product pages on their site and can clearly differentiate a page that is about a product.


Once you have selected your category, list out your tag values. Choose no more than 10 to start.



Create Your Tags

Once you know which tags you want to create, actually setting them up is pretty easy!



Use Your Tags

Once you’ve got your tags set up in Eloqua, it’s time to use them! See some common FAQs below.