Progressive Profiling allows you to build your contact profiles by selectively and incrementally requesting key pieces of contact data from online visitors. This approach ensures that visitors aren't overwhelmed and makes them more likely to voluntarily complete gaps in their own personal profiles.
I've just finished developing a new course, Eloqua10 Progressive Profiling, which walks users through the steps to set up and use Eloqua's Progressive Profiling Cloud Component. You can learn more about the course here http://media.eloqua.com/documents/Abstract_E10-PRPR.pdf. If you’re an All Access Education Pass holder and you are new to the concept and implementation of Progressive Profiling, I encourage you to attend.