3 Replies Latest reply: Aug 22, 2013 11:23 AM by Phil Montero RSS

Eloqua and Kapost Present: The Blueprint of a Modern Marketing Campaign

Jodi Dey
Visibility: Open to anyone


Content has become critical to successful marketing by driving website traffic, generating leads, and delivering revenue. But organizations still struggle to turn content marketing into a structured business process. Too often inefficiencies, lack of communication, and poor process prevent brands from achieving results.


This eBook will give you all the tools you need to impose order on the chaos and streamline your content marketing efforts into a structured and successful system.


What’s inside?


  • Strategies for bridging the content gaps in your organization, promoting alignment and ensuring consistency across departments
  • Graphics to help you visualize and execute a more efficient content operation, maximizing output while minimizing waste and redundant efforts
  • Worksheets to guide you and your team through the campaign planning process including identifying key stakeholders, organizing overarching marketing initiatives, and scheduling content across your editorial calendar

Ready to build a modern marketing campaign? This eBook will be your guide.