Thanks for sharing Jodi Dey, we're in the process of strategically mapping out our content marketing program /filling gaps / asking the questions our prospects would care about in order to create new content / planning/ delegating and on and on It's a beast but the process is so necessary. I'm excited to checkout the worksheets!
Content has become critical to successful marketing by driving website traffic, generating leads, and delivering revenue. But organizations still struggle to turn content marketing into a structured business process. Too often inefficiencies, lack of communication, and poor process prevent brands from achieving results.
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