1 Reply Latest reply: Jan 10, 2013 11:48 AM by Margaret Ngai RSS

Average Wait Times Between Emails? Specifically Biotech Industry...

Ryan Janis

Hi,

 

I'm creating a campaign and I need some help on average wait times. What is a good average wait time in between a first email linking to a landing page w/ form a second email, third email, etc?

 

Specifically, average wait times in between emails for the biotech industry. Any discussion would be helpful.

 

Thanks,

Ryan

Share

  • Re: Average Wait Times Between Emails? Specifically Biotech Industry...

    Hi Ryan,

     

    I don't think there is an average within any industry.  It should depend on the objective of the emails and the target audience.  E.g. If the subsequent email is a follow-up to non-responders of the first one, it may go within 2-7 days as most email responses should come within a week.  If it is for lead nurturing with a long purchase lifecycle, you may have 30 to 45 days lag between more informational emails.  We also have campaigns where we vary the wait time based on customer profiles and actions they take.  In general, I find it a good practice to acknowledge explicit customer actions like filling out a form.

     

    Margaret